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OnGolf unveils new corporate name: OnLink

Name change follows company expansion into new markets, including sports turf.



OnGolf, the golf course performance optimization software company, has changed its corporate name to OnLink. The company is expanding the OnLink property management platform into additional markets, including sports turf,  in 2018.

"Our solution has expanded and it is a now a natural evolution to enter tangential markets like sports turf and professionally managed commercial and residential properties," said Walt Norley, OnLink founder and CEO. "OnLink is fundamentally about linking together operational practices, such as labor and equipment, so all data insights are transparent at both the course/field and business leadership levels. Therefore, the values to these property operators will be similar to our golf customers with a focus on improved economic, time management and agronomic efficiencies."     

OnLink's proven, results-oriented solution has been implemented by both industry renowned courses, as well as courses needing to do more with less. In less than two years, OnLink users have identified more than $1 million in savings while helping course operators improve playing consistencies.

The new name is effective immediately and will be implemented across all products and services throughout the end of 2017. Customers and contacts will receive additional updates in the coming weeks about email address and platform domain changes. To learn more about OnLink, go to

Later this fall, OnLink plans to release a new platform featured called OnEquip, which is a collaborative development with John Deere for fleet management on all types of equipment.

Headquartered in Wayne, Pa., OnLink (formerly OnGolf) is the first and leading cloud-based performance optimization software platform for comprehensive golf course management. The platform integrates all essential golf course operational data into one place to help golf course operators manage their properties at a lower cost and higher efficiencies while improving consistency of playing conditions.