IVI-GOLF, producers of Sandtrapper, Flexxcape and the PermaEdge Bunker System, has pledged its support of GCSAA and its members through participation in the association’s Partner Recognition Program. IVI-GOLF will invest resources at the program’s Silver Partner level.
“We are pleased to welcome IVI-GOLF to our Partner Recognition Program,” says GCSAA CEO Rhett Evans. “Partners like IVI-GOLF help make critical education and other programs to assist golf course superintendents succeed possible.”
As part of its investment, IVI-GOLF (a division of Indian Valley Industries Inc.) will be a hole sponsor at the 2018 GCSAA Golf Championships and a sponsor of the Inside the Ropes interactive area at the 2018 Golf Industry Show in San Antonio in February. In addition, the company will sponsor The Bunker Channel on GCSAA TV, which will premier later this year.
“IVI-GOLF is excited, once again, to be a part of the Partner Recognition Program. As a part of the industry for over 20 years, we continually strive to support the GCSAA and its efforts,” says John Brauer, IVI-GOLF principal. “With new products such as the PermaEdge Bunker System and Flexxcape seamless liner being added to our well-known Sandtrapper product line, our offerings are an important asset to the golf course maintenance professional.”
GCSAA’s Partner Recognition Program provides year-round exposure based on a prescribed level of investment. GCSAA industry partners can choose from the Platinum, Gold or Silver level as a means of achieving marketing objectives. Each level provides partners unique communications and recognition options to position themselves in the marketplace. Vehicles in the program include the Golf Industry Show, GCSAA Education Conference, Golf Course Management magazine, media communications, social media and GCSAA.org. Additional opportunities for exposure within GCSAA membership, committees, chapters, career services and more exist as well.
The program offers industry partners strategic, diverse and ongoing communication with members. The association’s primary communications vehicles are the most-read in the industry and are considered the cornerstone of marketing activities by the industry. Additional program features desired by companies in their marketing mix are maximizing year-round visibility, securing proprietary options, and engaging in philanthropy in a strategic manner by supporting the Environmental Institute for Golf.