2024 GCSAA Conference and Trade Show brings interactive experience to Phoenix

Interactive education, industry innovations to be showcased at golf course management’s biggest event.


GCSAA Conference and Trade Show logo

The GCSAA Conference and Trade Show will take place in Phoenix for the first time in more than 30 years Jan. 29-Feb. 1, 2024, with an interactive experience you won’t find anywhere else. The conference will be preceded by the annual GCSAA Golf Championships presented by Toro Jan 27-29, 2024.

The Golf Course Superintendents Association of America (GCSAA) and presenting partners, the Golf Course Builders Association of America (GCBAA), American Society of Golf Course Architects (ASGCA) and United States Golf Association (USGA), will offer a week of interactive education, hands-on experiences, golf events and assembly of the golf course management industry.

The 2024 GCSAA Conference and Trade Show will be held at the Phoenix Convention Center, and the GCSAA Golf Championships will be played at Talking Stick Golf Club, Camelback Golf Club and Whirlwind Golf Club. After four golf events where GCSAA, GCBAA and ASGCA members have an opportunity to have fun, meet others and compete, the GCSAA Conference and Trade Show will offer unparalleled professional development and networking opportunities for those who manage, own and build golf facilities as well as those companies that cater to golf facilities.

“We have great momentum coming off of the 2023 show, and we’re hearing from attendees and exhibitors that they are very excited to come to Phoenix for the first time since 1987,” said Rhett Evans, GCSAA CEO. “The 2024 GCSAA Conference and Trade Show will offer something for everyone in the industry with a full lineup of education, interactive experiences, golf events and opportunities to source products and services.”

In addition to dedicated education and show time, each day of the GCSAA Conference will feature a special theme and corresponding events.

Monday, Jan. 29

Rise to Shine: Igniting Transformation

The first day gives attendees the opportunity to awaken their potential with hands-on education seminars, Power Hours and Interactive Facility Tours plus reconnecting with industry friends at the Welcome Reception, presented in partnership with Syngenta, at Canyon on Third just outside the convention center entrance.

Tuesday, Jan. 30

Rise to Shine: Expanding Horizons

Day two is designed to help attendees innovate the future, dive into knowledge and forge relationships through even more education, including the GCSAA Solution Series, which are curated education journeys related to the biggest challenges golf operations face.

Wednesday, Jan. 31

Rise to Shine: Exploring What’s New

The GCSAA Sunrise Celebration, presented in partnership with Syngenta, starts off this day, which focuses on discovering more ways to be effective and efficient. Then the action moves to the trade show for the latest innovation in products and services. Plus, attendees can visit Golf’s Sustainability Showcase, a joint effort of GCBAA, GCSAA, USGA and ASGCA featuring a tee box, fairway and green with a variety of interactive stations showcasing sustainable practices located at Canyon on Third. Wednesday night features events hosted by GCSAA-affiliated chapters.

Thursday, Feb. 1

Rise to Shine: The Ultimate Celebration of You

The final day is a celebration of achievements and friendships that will springboard your success for the coming year, which includes even more interactive opportunities on the trade show floor with the chance to demo products and in win prizes. Events will continue on Golf’s Sustainability Showcase, and everyone will end the day with the GCSAA Send-Off Celebration, presented in partnership with John Deere, featuring award winners, the 2024 GCSAA Board of Directors, the GCSAA Collegiate Turf Bowl champions, additional giveaways and more.

Attendees can secure their spot at the best price by registering at gcsaaconference.com during Early Bird registration through Oct. 8.