GCM’s Industry News Digest: January 2026

The latest golf course product and industry news, curated for golf course superintendents and other turf industry professionals.

|

Industry news logo
Editor’s note: The GCM team will be doing our best to maintain an up-to-date feed of announcements on this page. If you have news you think belongs here, please email Andrew Hartsock.

Wednesday, January 28

  • Advanced Turf Solutions, Inc., announced that they will acquire Nassau Suffolk Turf Services, Inc. Through this acquisition, according to the company, customers will have access to ATS’ robust product catalog and benefit from its logistical and technological capabilities.

Tuesday, January 27

  • Landscapes Unlimited announced the promotion of Ross Adkins to Senior Program Manager of its Project Development Group. Adkins’ transition to an elevated role further advances Landscapes Unlimited’s project oversight effectiveness, leading fully integrated capital strategies, master planning, pre-construction, total project development and a host of solutions for golf courses, state-of-the-art practice facilities, golf entertainment venues, lodging, clubhouses and other amenities.

Monday, January 26

  • PBI-Gordon released information about its presence at the 2026 GCSAA Conference & Show in Orlando, Fla., highlighting a strong focus on supporting superintendents and showcasing proven turf management solutions. Stop by booth 2448 to learn more about the company’s long-standing relationship with GCSAA, talk disease and weed management with product experts, explore market-leading products, and even take part in a “putt for prizes” contest for a chance to win a premium putter.

Friday, January 23

  • Rain Bird announced plans to preview their new CirrusPRO irrigation platform at the 2026 GCSAA Conference and Trade Show in Orlando, ahead of the product's formal announcement. Attendees can expect a live booth demonstration of Spectrum, Rain Bird’s entry-tier mechanical sensor, within the CirrusPRO ecosystem, as well as a preview of how additional moisture-sensing partners will ultimately connect into CirrusPRO™ as part of Rain Bird’s broader moisture-management strategy.

Friday, January 16

  • Bernhard and Company announced a schedule for upcoming exhibits in the UK and U.S. From January 20-22, the company will show at BTME in Harrogate England (booth 534) before heading to Florida for the 2026 GCSAA Conference and Trade Show Feb. 2-5 (booth 1949). Across both shows, Bernhard will spotlight the breadth of its offer, combining industry-leading grinding machinery, technology-led turf solutions, and the training and development support of the Bernhard Academy.

Thursday, January 15

  • Yamaha Golf-Car Company announced they will showcase their new product lineup at the 2026 PGA Show. This is in addition to the company's showing at booth 1273 at the GCSAA Conference and Trade Show in Orlando.

Tuesday, January 13

  • Bernhard and Company announced the launch of the Soil Scout Grandmaster Program, a global ambassador initiative connected to its recently-introduced Soil Scout underground monitoring technology. Rather than a traditional ambassador scheme, the programme is built around human expertise, mentorship, and shared learning, bringing together leading turf professionals from different regions into a global community. For more information, visit Bernhard and Company's website, or visit the Bernhard and Company booth at the 2026 GCSAA Conference and Trade Show in Orlando Feb. 2-5.
  • Performance Nutritionannounced the hiring of Andrew Yablonski as its new Northeast Turf & Ornamental Sales Manager. With more than 20 years of experience in the turf, agronomy, and green industry, Yablonski brings a strong technical background, deep regional relationships, and a practical approach to supporting high-performance turf programs.

Monday, January 12

  • PBI-Gordon Corporation announced that Kevin Laycock has joined the company as Vice President of Sales and Order to Ship. Laycock brings more than 20 years of industry experience to the role, in which he will lead the company’s commercial strategy across the PBI-Gordon subsidiary, with responsibility for revenue growth, sales execution, and organizational leadership.